ASSUME YOU LIKE TWO BRANDS EQUALLY....
would you PREFER a brand because brad pitt claims he wears it ...or shah rukh closer home?
would you not buy it now because sachin or yuvraj endorse it? ( given their world cup performance)
Max you will notice a brand because of these ambassadors
whom are the marketers kidding? why don't they invest in better products rather than waste our money on the"celebrities"